Hedonism III

Romantic Getaways – Let the Sparks Fly

Hedonism III
by myelectricsheep

Romantic Getaways – Let the Sparks Fly

Here’s a little pearl of wisdom about relationships: if you think it’s time to get away to put a little spark in your love life, it is. And if you don’t think it’s needed, take one anyway. A little romantic getaway never hurt any relationship.

Planning a romantic getaway can help to strengthen your relationship. For many couples, the problems they face on a daily basis are due to not being able to communicate easily between each other. A getaway for just the two of you enables you to talk with one another without the distractions of daily life. And, if you have children, some adult time alone can help you remember what attracted you to each other in the first place.

Where might you consider taking this romantic getaway?

A Tropical Island

There’s something about a tropical island that just says romance. Maybe it’s the water. Maybe it’s the sun. Maybe it’s tenderly applying suntan lotion on each others’ bodies. A few tropical locations you might consider are:

Barbados: Barbados is an eastern Caribbean island sometimes referred to as the “lover’s paradise.” If walking with your loved one along miles of unbroken sand beaches appeals to you, then Barbados is for you. While there try one of the local sunset cruises on a yacht or tall ship.

Tahiti: Tahiti is often referred to as “the most beautiful island in the world.” (Of course, maybe people in Barbados would disagree). Located in the Pacific Ocean, just below the Equator, Tahiti feels like it was made for romantic getaways, with numerous resorts offering themed activities just for couples.

Jamaica: Jamaica’s another vacation spot with numerous resorts just for adults. One such resort worth mentioning is Hedonism III in Runaway Bay. Here you’ll find swim-up rooms, a Roman tub in every room, and a see-through slide that snakes through the disco.

A Cabin in the Woods

Another great choice for a romantic getaway is a cabin in the woods. Reconnecting with one another in front of a crackling fire in the fireplace is just downright romantic. You can choose a wooded area close to home, or, if you’re feeling adventurous, try the Pocono Mountains in Northeastern Pennsylvania. The Poconos is a mountain resort area which caters to couples, often referred to as “The Honeymoon Capital of the World”.

Return to Your Original Honeymoon Hotel

Want to re-experience the magic of your honeymoon? Try going back to your honeymoon hotel. You may find the trip is even more romantic than the first time you made it. You might even go back to restaurants you ate at the first time, or take the same walks. The key is to remember the honeymoon while staying in the present moment, knowing that you may be older and a little more stressed with daily life, but the sparks still exist between you.

Bring the Romance Home

The key to making your home a romantic getaway is to treat it like a vacation. Well, okay, without the packing. You have to unplug your phone and let your friends and family know you are on vacation. Once your “at home” vacation starts, here are some things you may want to include to add to the experience:

-go to the library or a bookstore, pick out a book you both like, and read it out loud to each other while sitting on your back porch, or by the fireplace.

-give one another a massage while listening to soothing music.

-take a romantic walk to watch the sunset.

-rent a documentary about a foreign city you always wanted to visit, like Florence, and afterwards have dinner at a local restaurant that serves the cuisine you would find in that city.

-watch a romantic movie and fall asleep in each other’s arms.

Remember, a relationship sometimes needs a little tending to help keep it romantic. A romantic getaway helps. You can also keep the romance alive after your getaway by occasionally scheduling a “date night” with one another where you go to a special restaurant, watch the sunset or do…whatever.

Shari Hearn is a writer and creator of Top Vacation Spots, where you can learn about such things as Caribbean inclusive vacation ideas.

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Benefits of Booking a Caribbean All-Inclusive Vacation

Hedonism III
by myelectricsheep

Benefits of Booking a Caribbean All-Inclusive Vacation

Do you want to vacation in the Caribbean? When you decide to do so, you will need to start making your travel arrangements. In the mix of your available options, you will find all-inclusive travel packages and resorts.

At first glance, an all-inclusive Caribbean travel package sounds enticing, but is it really the best way to book your trip? Yes, it is. Why? Because there are a number of benefits to going with all-inclusive. These benefits include:

What is included. While you will find some variances, you will find that a lot more is included with a stay at an all-inclusive Caribbean resort than your room or suite. In fact, the cost of your food, drinks, and some entertainment may be included. Depending on the resort in question, airport transfers and tips may be as well.

Cost. At first glance, a Caribbean all-inclusive travel package may seem expensive. You need to remember what you get. As previously stated, the cost of your food, drinks, entertainment, tips, and airport transfer may be included as well. When you factor these in, you may receive a great deal. In fact, if you individually dissect the components of your travel package and compare to the independent booking costs, you may find reduced meals or even some items free.

Your options. In the Caribbean, you will find a number of all-inclusive resorts. For example, Jamaica is home to at least seven, Brazil is home to at least two, the Bahamas is home to at least one, as is the Dominican Republic and Curacao. Regardless of where in the Caribbean you choose to vacation, you should have at least one all-inclusive resort to stay at.

Specialty resorts. In addition to resorts on various islands and lands in the Caribbean, you will find specialty or themed resorts. This is common on the Island of Jamaica. Aside from resorts where all guests are welcomed, you will find resorts that cater to family, couples, or adults only. These all-inclusive resorts are ideal for family vacations, romantic getaways, and honeymoons.

Ease of planning. As previously stated, the cost of your room, food, drinks, and some entertainment should be included in an all-inclusive Caribbean travel package. This makes planning your vacation easier. You are able to examine and choose one travel package and plan a good percentage of your vacation. If you were to take the time to research all forms of entertainment, restaurants, and attractions, you could spend hours or even days doing so.

Reduces stress. In addition to easing the process of planning a Caribbean vacation, all-inclusive also helps to reduce stress. For example, if tips are included in the cost of your stay, no money should be required to have dinner onsite. You can leave your wallet in your in-room safe. The only exception would be if a surcharge is required; however, this surcharge, should it exist, will be clearly outlined for you ahead of time.

Ease of booking. As previously stated, it is easy to plan for a Caribbean vacation when buying an inclusive travel package. This is because you make one large arrangement that covers a good percentage of your trip. If you thought it couldn’t get easier, it does. allows you to easily find, examine, learn about, and compare, multiple inclusive resorts in the Caribbean. With the internet, it is very easy to book your travel arrangements.

In addition to all-inclusive Caribbean resorts, you are urged to examine super-inclusive resorts. They offer many of the features, services, facilities, and amenities that inclusive resorts do, but you get so much more. Super-inclusive resorts and travel packages are often referred to as “no strings attached travel,” as you will find very few rules and restrictions. For a super-inclusive vacation, your best bet is Jamaica. There you will find six resorts, including Breezes Montego Bay, Breezes Runaway Bay, Hedonism II, Hedonism III, Grand Lido Braco, and Grand Lido Negril.

Now that you know the benefits of Caribbean all-inclusive resorts and travel packages, are you ready to make your travel plans? If so, visit There, you will find a world of all-inclusive luxury that awaits you.

Super Clubs can help those planning Caribbean vacations. Examine their large selection of Caribbean resorts today.

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Advertising – Precious Information Or Vicious Manipulation?

Hedonism III
by Sinéad

Advertising – Precious Information Or Vicious Manipulation?

Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.

It will not be exaggerated if we conclude that we are ‘soaked in this cultural rain of marketing communications’ through TV, press, cinema, Internet, etc. (Hackley and Kitchen, 1999). But if thirty years ago the marketing communication tools were used mainly as a product-centered tactical means, now the promotional mix, and in particular the advertising is focused on signs and semiotics. Some argue that the marketers’ efforts eventually are “turning the economy into symbol so that it means something to the consumer” (Williamson, cited in Anonymous, Marketing Communications, 2006: 569). One critical consequence is that many of the contemporary advertisements “are selling us ourselves” (ibid.)

The abovementioned process is influenced by the commoditisation of products and blurring of consumer’s own perceptions of the companies’ offering. In order to differentiate and position their products and/or services today’s businesses employ advertising which is sometimes considered not only of bad taste, but also as deliberately intrusive and manipulative. The issue of bad advertising is topical to such extent that organisations like Adbusters have embraced the tactics of subvertising – revealing the real intend behind the modern advertising. The Adbusters magazine editor-in-chief Kalle Lason commented on the corporate image building communication activities of the big companies: “We know that oil companies aren’t really friendly to nature, and tobacco companies don’t really care about ethics” (Arnold, 2001). On the other hand, the “ethics and social responsibility are important determinants of such long-term gains as survival, long-term profitability, and competitiveness of the organization” (Singhapakdi, 1999). Without communications strategy that revolves around ethics and social responsibility the concepts of total quality and customer relationships building become elusive. However, there could be no easy clear-cut ethics formula of marketing communications.


In order to get insights into the consumer perception about the role of advertising we have reviewed a number of articles and conducted four in-depth interviews. A number of research papers reach opposed conclusions. These vary from the ones stating that “the ethicality of a firm’s behavior is an important consideration during the purchase decision” and that consumers “will reward ethical behavior by a willingness to pay higher prices for that firm’s product” (Creyer and Ross Jr., 1997) to others stressing that “although consumers may express a desire to support ethical companies, and punish unethical companies, their actual purchase behaviour often remains unaffected by ethical concerns” and that “price, quality and value outweigh ethical criteria in consumer purchase behaviour” (Carrigan and Attalla, 2001). Focusing on the advertising as the most prominent marketing communication tool we have constructed and conducted an interview consisting of four themes and nine questions. The conceptual frame of this paper is built on these four themes.

THEME I. The Ethics in Advertising

The first theme comprises two introductory questions about the ethics in advertising in general.

I.A. How would you define the ethics in advertising?

The term ethics in business involves “morality, organisational ethics and professional deontology” (Isaac, cited in Bergadaa’, 2007). Every industry has its own guidelines for the ethical requirements. However, the principal four requirements for marketing communications are to be legal, decent, honest and truthful. Unfortunately, in a society where the course of action of the companies is determined by profit targets the use of marketing communications messages “may constitute a form of social pollution through the potentially damaging and unintended effects it may have on consumer decision making” (Hackley and Kitchen, 1999).

One of the interviewed respondents stated that “the most successful companies do no need ethics in their activities because they have built empires.” Another view is that “sooner or later whoever is not ethical will face the negative consequences.”

I.B. What is your perception of the importance of ethics in advertising?

The second question is about the importance of being moral when communicating with/to your target audiences and the way consumers/customers view it. In different research papers we have found quite opposing conclusions. Ethics of business seems to be evaluated either as very important in the decision making process or as not really a serious factor in this process. An example of rather extreme stance is that “disaster awaits any brand that acts cynically” (Odell, 2007).

It may seem obvious that the responsibility should be carried by the advertiser because “his is the key responsibility in keeping advertising clean and decent” (Bernstein, 1951). On the other hand the companies’ actions are defined by the “the canons of social responsibility and good taste” (ibid.). One of the interviewees said:

“The only responsible for giving decent advertising is the one who profits at the end. Company’s profits should not be at the expense of society.”

Another one stated that “our culture and the level of societal awareness determine the good and bad in advertising”.

The increased importance of marketing communications ethics is underscored by the need of applying more dialogical, two-way communications approaches. The “demassification technologies have the potential to facilitate dialogue”, but the “monologic” attitude is still the predominant one (Botan, 1997). Arnold (2001) points out the cases of Monsanto and Esso which had to pay “a price for its [theirs] one-way communications strategy”. In this train of thought we may review ethics in advertisements from two different perspectives as suggested by our respondents and different points of view in the reviewed papers. The first one is that it is imperative to have one common code of ethics imposed by the law. The other affirms the independence and responsibility of every industry for setting its own standards.

THEME II. Which type of regulation should be the leading one in the field of advertising?

The next theme directs the attention towards the regulation system which should be the primary one. Widely accepted opinion is that both self regulation and legal controls should work in synergy. In other words the codes of practice are meant to complement the laws. However, in certain countries there are stronger legal controls over the advertising, e.g. in Scandinavia. On the other hand the industry’s self regulation is preferred in the Anglo-Saxon world. Still, not everyone agrees with the laissez-faire concept.

One of our respondents said:

“I believe governments should impose stricter legal frame and harsher punishment for companies which do not comply with the law.”

Needless to say, the social acceptability varies from one culture/country to another. At the end of the day “good taste or bad is largely a matter of the time, the place, and the individual” (Bernstein, 1951). It would be also probably impossible to set clear-cut detailed rules in the era of Internet and interactive TV. Therefore, both types of regulation should be applied with the ultimate aim of reaching balance between the sacred right of freedom of choice and information and minimizing possible widespread offence. Put differently, the goal is synchronising the “different ethical frameworks” of marketers and “others in society” in order to fill the “ethics gap” (Hunt and Vitell, 2006).

THEME III. Content of Advertisements.

Probably the most controversial issue in the field of marketing communications is the content of advertisements. Nwachukwu et al. (1997) distinguish three areas of interest in terms of ethical judgment of ads: “individual autonomy, consumer sovereignty, and the nature of the product”. The individual autonomy is concerned with advertising to children. Consumer sovereignty deals with the level of knowledge and sophistication of the target audience whereas the ads for harmful products are in the centre of public opinion for a long time. We have added two more perspectives to arrive at five questions in the conducted interviews. The first one concerns the advertisement that imply sense of guilt and praise affluence that in the most cases cannot be achieved and the second one is about advertisements stimulating desire and satisfaction through acquisition of material goods.

III.A. What is your attitude towards the advertisement of harmful products?

A typical example is the advertisement of cigarettes. Nowadays we cannot see slogans like “Camel Agrees with Your Throat” (Chickenhead, accessed 25th September 2007) or “Chesterfield – Packs More Pleasure – Because It’s More Perfectly Packed!” (Chickenhead, accessed 25th September 2007). The general advertisement, sponsorship and other marketing communications means are already prohibited to be used by cigarette producers. Surprisingly, most of the answers of the respondents were not against the cigarettes advertisement. One of the respondents said:

“People are well informed about the consequences of smoking so it is a matter of personal choice.”

As with many other contemporary products the shift in communications messages for cigarettes is oriented towards symbol and image building. The same can be said for the alcohol ads. A well-known example of emotional advertising is the Absolut Vodka campaign. From Absolut Nectar, through Absolut Fantasy to Absolut World the Swedish drink actually aims to be Absolut… Everything.

Advertising of hazardous products is even more harshly criticised when it is aimed at audiences with low individual autonomy, i.e. children. Two main issues in this respect are the manipulation of cigarettes and alcohol as “the rite of passage into adulthood” and the fact that “sales of health-hazardous products (alcohol, cigarettes) develop freely without much disapproval” (Bergadaa, 2007).

III.B. What is your attitude towards the advertisement to children?

Children are not only customers, but also consumers, influencers and users in the family Decision-Making Unit (DMU). Additional difficulty is that they are too impressionable to be deciders in the DMU. At the same time it is not a secret that marketers apply “the same basic strategy of trying to sell the parent through the child’s insistence on the purchase” (Bernstein, 1951). It is not a surprise then that “spending on advertising for children has increased five-fold in the last ten years and two thirds of commercials during child television programs are for food products” (Bergadaa 2007). In the US alone children represent a direct purchases market of billion worth (McNeal cited in Bergadaa, 2007) which certainly is on the top of the agendas of many companies. While exploiting children’s decision-making immaturity advertisers often go too far in dematerialising their products and “teleporting children out of the tangible and into the virtual world of brand names” (Bergadaa 2007). Teenage virtual worlds like Habbo where snack food brands run advertising campaigns are already a fact of life (Goldie, 2007). The imaginative worlds are popular not only online. Hugely successful for creating a fantasy world is Mc Donald’s. The company tops the European list of kids’ advertisers while more than half of the children’s adverts are for junk food.

In some countries there are harsher restrictions to the children advertising.

• “Sweden and Norway do not permit any television advertising to be directed towards children under 12 and no adverts at all are allowed during children’s programmes.
• Australia does not allow advertisements during programmes for pre-school children.
• Austria does not permit advertising during children’s programmes, and in the Flemish region of Belgium no advertising is permitted 5 minutes before or after programmes for children.
• Sponsorship of children’s programmes is not permitted in Denmark, Finland, Norway and Sweden while in Germany and the Netherlands, although it is allowed, it is not used in practice.” (McSpotlight, accessed 20th September 2007).

According to a research by Roberts and Pettigrew (2007) the most frequent themes in children advertising are “grazing, the denigration of core foods, exaggerated health claims, and the implied ability of certain foods to enhance popularity, performance and mood.” But the junk food is not the only reason for parents’ preoccupation. According to a study of Kaiser Family Foundation (Dolliver, 2007) parents are concerned about the amount of advertising of the following products (in order of importance): toys, video games, clothing, alcohol/beer, movies, etc.

The interviewed respondents were unanimous: “The advertising to children should be strictly monitored.” Similar results were obtained in surveys by Rasmussen Reports and Kaiser Family Foundation. Nevertheless, the legal means are just one part of the children’s protection. The other part involves “the decision-making responsibility of parents and teachers” which is “to assist their children in developing a skeptical attitude to the information in advertising” (Bergadaa 2007). The marketers themselves should also be involved in shaping the moral system of our future and “each brand should have its own deontology – a code of practice regarding children – rather than rely on industry codes” (Horgan, 2007).

III.C. Do you think there are many misleading, exaggerating and confusing advertisements. Are many ads promising things that are not possible to achieve?

It will not be exaggerated to state that advertising is in a sense “salesmanship addressed to masses of potential buyers rather than to one buyer at a time” (Bernstein, 1951). Since “salesmanship itself is persuasion” (ibid.) we cannot merely blame advertisers for pursuing their sales goals. However, in the last twenty years or so advertisers have increasingly applied semiotics in their messages and as a consequence ads have begun to function more and more as symbols. One extreme case in this stream of advertising is the creation of idealised image of a person who uses the advertised product. Bishop (2000) draws our attention to two “typical representatives of self-identity image ads” which entice consumers to project the respective images to themselves through use of the products:

– “The Beautiful Woman”;
– “The Sexy Teenagers.

Through setting of such stereotypes advertisers not only mislead the public and exaggerate the effects of products but also provoke low self-esteem in consumers. At the same time they promise results that in most cases are simply impossible to achieve. Instead of promoting “‘glamorous’ anorexic body images” communication messages should use “varied body types” and should drop the idea of the “impossible physical body images” (Bishop, 2000).

To question III.C one of the respondents commented:

“The customers of these products [the ones advertised through thin models] are mostly people who do not have the same physical characteristic. For me, this type of advertising is deliberately aimed at people to make them feel not complete, far from attractive social outsiders.”

However, another interviewed stated that: “every person has his own way of evaluating what is believable and what is misleading. Consumers are enough sophisticated to know what is exaggerated.”

Similarly, Bishop (2000) concludes that “image ads are not false or misleading”, and “whether or not they advocate false values is a matter for subjective reflection.” The author argues that image ads do not interfere with our internal autonomy and if people are misled, it is because they want it. It is all about our free choice of behaviour and no advertisement can modify our desires. Perhaps, the truth lies somewhere in-between the two extreme positions.

III.D. What is your attitude towards advertisement that imply sense of guilt, and praise affluence that in the most cases cannot be achieved?

A more specific case of controversial advertising is the one used to “promote not so much self indulgence as self doubt”; the one that “seeks to create needs, not to fulfill them: to generate new anxieties instead of allaying old ones” (Hackley and Kitchen, 1999). A response of our interviewee reads:

“It is not only a matter of advertising. It has to do with the social inequality and the desire to possess what you can not.”

Hackley and Kitchen (1999) refer to this discrepancy as to “when reality does not match the image of affluence and the result is a subjective feeling of dissonance”. The issue could be elaborated further through the next question.

III.E. Are advertisements stimulating desire and satisfaction through acquisition of material goods moral?

We live in a society which is more or less marked by materialism. Advertisements are often blamed to fuel consumption which is allegedly leading to happiness. The role of promoting satisfaction through acquisition of material goods has become so important that currently the “media products are characterised by relativism, irony, self referentiality and hedonism” (Hackley and Kitchen, 1999). Is the popular saying “those who die with most toys win” really a motivator in consumers’ behavior and could consumption be the cure of emotional dissonance? This seems to be the case provided a brand succeeds to enter in the evoked set of consumer choices. This new “kind of materialism” goes hand in hand with “the emergence of individualism via sheer hedonism along with narcissism and selfishness” (Bergadaa 2007).

THEME IV. Is the quantity of advertisements justified?

IV.A. Do you think there is too much advertising?

An audit of food advertising aimed at children in Australia by Roberts and Pettigrew (2007) revealed that “28.5 hours of children’s television programming sampled contained 950 advertisements.” Actually, we all are being bombarded by ads on TV, Internet, print media, etc. The amount and content of marketing communications messages puts the consumer’s information processing capacity to a test. The exposure to marketing data overload often leads to diluted consumer’s selective perception. Whether our responses are circumscribed by “confusion, existential despair, and loss of moral identity” or we “adapt constructively to the [communications] Leviathan and become intelligent, cynical, streetwise” (Hackley and Kitchen, 1999) is a question open to debate.

Two opposite streams of attitudes were produced in our research. One stance is concerned with the undue quantity of advertisement. The other stream proclaims that “If there is an advertisement, so it is justified by a need.” We agree that the communications overload may indeed have “pervasive effect on the social ecology of the developed world” (Hackley and Kitchen, 1999). If the increasing communication pollution is not managed properly by both legal and industry points of view yet again the advertising will manage “to hoist its foot to its own mouth and kick out a couple of its own front teeth” (Bernstein, 1951).


In preparation of this paper we have used qualitative depth interviews in order to get insights for what actual customers opine. We have also substantiated our presentation with references to a number of influential articles in the field of ethics in marketing communications. Generally, our respondents as well as various authors have taken two opposing stances. The first one affirms that ethics in marketing communications matters considerably, whereas the other one downsizes the importance of ethics, thereby stressing the role of other factors in consumer decision-making, i.e. price, brand loyalty, convenience, etc.

Marketers should understand their “responsibility for the emerging portrait of future society” (Bergadaa 2007). Not only there is a need of legal ethical frame but also professional ethical benchmarks and deontology should be in place. One of the main challenges is to avoid creating “a happy customer in the short term”, because “in the long run both consumer and society may suffer as a direct result of the marketer’s actions in ‘satisfying’ the consumer” (Carrigan and Attalla, 2001).

The strength of the advertisement influence exerted on consumers is only one part of the equation. On the other hand we may affirm that consumers are not morally subservient and according to the information process models there is a natural cognitive defense. The communications tools “offer us a theatre of our own imagination” (Hackley and Kitchen, 1999). Consequently, we accept the reality in terms of our own experiences. In this sense marketers do not create reality – they are simply a mirror of the society. We may argue that unfortunately this is not always the case.

Advertising is often deservedly seen as the embodiment of consumer freedom and choice. Notwithstanding this important role, when the choice is “between one candy bar and another, the latest savoury snack or sweetened breakfast cereal or fast food restaurant” (McSpotlight, accessed 20th September 2007) it represents anything else but not an alternative and certainly not a healthy one.

The words of Bernstein (1951), said fifty-six years ago are still very much a question of present interest: “It is not true that if we ‘save advertising, we save all,’ but it seems reasonable to assume that if we do not save advertising, we might lose all.”

Anonymous (2006). Module Book 6, Marketing Communications, University of Leicester.
Arnold, M. (2001). Walking the Ethical Tightrope (Marketing Corporate Social Responsibility), Marketing, 7/12/1001, p. 17.
Bergadaa M. (2007). Children and Business: Pluralistic Ethics of Marketers, Society and Business Review, Vol. 2, No. 1, pp. 53-73.
Bernstein, S. R. (1951). Good Taste in Advertising, Harvard Business Review, Vol. 29, No. 3, pp. 42-50.
Bishop, J. D. (2000). Is Self-Identity Image Advertising Ethical?, Business Ethics Quarterly, Vol. 10, No. 2, pp. 371-398.
Botan, C. (1997). Ethics in Strategic Communication Campaigns: The Case for a New Approach to Public Relations, Journal of Business Communication, Vol. 34, No. 2, pp. 188-202.
Carrigan, M. and Attalla, A. (2001). The Myth of the Ethical Consumer – Do Ethics Matter in Purchase Behaviour?, Journal of Consumer Marketing, Vol. 18, No. 7, pp. 560-577.
Chickenhead, ‘Truth in advertising’. Online. Available at: (accessed 25th September 2007).
Chickenhead, ‘Truth in advertising’. Online. Available at: (accessed 25th September 2007).
Creyer, E. H. and Ross Jr. W. T. (1997). The Influence of Firm Behavior on Purchase Intention: Do Consumers Really Care About Business Ethics?, Journal of Consumer Marketing, Vol. 14, No. 6, pp. 421-432.
Dolliver, M. (2007). A Parental Dim View of Advertising, Adweek, Vol. 48, No. 26, pp. 25.
Goldie, L. (2007). Brands Free To Use Virtual Worlds To Target Kids, New Media Age, 8/9/2007, p. 2.
Hackley, C. E. and Kitchen P. J. (1999). Ethical Perspectives on the Postmodern Communications Leviathan, Journal of Business Ethics, Vol. 20, No. 1, pp. 15-26.
Horgan, S. (2007). Online Brands Need Their Own Ethical Guidelines, Marketing Week, Vol. 30, No. 26, p. 30.
Hunt, S. D. and Vitell, S. J. (2006). The General Theory of Marketing Ethics: A Revision and Three Questions, Journal of Macromarketing; Vol. 26, No. 2, pp. 143-153.
McSpotlight, ‘Advertising to children, UK the worst in Europe’ Online. Available at:, (accessed 20th September 2007).
Nwachukwu, S.L.S, Vitell, Jr. S.J., Gilbert, F.W., Barnes, James H. (1997). Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies, Journal of Business Research, Vol. 39, No. 2, pp. 107-118.
Odell, P. (2007). Marketing under the Influence, Promo, Vol. 20, No. 6, p. 27.
Roberts, M. and Pettigrew, S. (2007). A Thematic Content Analysis of Children’s Food Advertising, International Journal of Advertising, Vol. 26, No. 3, pp. 357-367.
Singhapakdi, A. (1999). Perceived Importance of Ethics and Ethical Decisions in Marketing,
Journal of Business Research, Vol. 45, No. 1, pp. 89-99.
Stanford University, ‘Alcoholic Advertisements’. Online. Available at: ads/index.htm, (accessed 20th September 2007).
Vintage Virginia Slims, Online. Available at:, (accessed 25th September 2007).

Boyan Yordanof is in the tourism business since 1996. His main interests are in Internet Marketing and more specifically Service Branding in the Hospitality Industry. Boyan is an Internet Marketing Executive at RIU Seabank Hotel Malta.

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Super-Inclusive Jamaica Resorts: What May Be Included

Hedonism III
by p0kp0k

Super-Inclusive Jamaica Resorts: What May Be Included

Are you searching for a Jamaica resort? In your search, you will find all-inclusive resorts and super-inclusive resorts. Both may sound appealing, but super-inclusive resorts should get the main focus of your attention. Why? Because of what is included.

Before outlining what a stay at a super-inclusive Jamaica resort may include, it is important to discuss variances. Not all resorts are the same. Just because tips are included in the stay at one Jamaica resort, it doesn’t not mean they will be at another. That is why you should thoroughly review all information provided to you, including the fine print, before purchasing a Jamaica travel package.

Rooms and Suites

In terms of accommodations, your decision should be based on availability and your own personal preferences. Regardless of which Jamaica resort you opt for, you should have multiple options. These options may include a resort room, honeymoon suite, or a room with a beach view or garden view.

Those who are on romantic getaways or honeymoons are encouraged to upgrade to suites.


Most all-inclusive and super-inclusive Jamaica resorts have at least two eateries for you to choose from. Often times, you are provided with a convenience style eatery and an upscale restaurant. Unless otherwise stated, the cost of dining should be included in your price. For some upscale restaurants, you may find a small surcharge. This surcharge, should it exist, will be clearly highlighted for you to see.

What sets most super-inclusive resorts apart from traditional Jamaica all-inclusive resorts is that you receive more than a nice meal. Many upscale resorts not only include the cost of your food and drinks, but your daytime snacks as well!

Entertainment (Will Vary)

Entertainment is typically included with a stay at a super-inclusive resort. You will, however, find some variances and fees. For example, swimming should be included in the cost of your stay. In addition to a pool swimming, this should include beach swimming, if you stay at a beachfront resort. Family resorts often have onsite playgrounds for children. The use of this playground should be included in the cost of your stay.

Where you will find variances is with additional land and water based activities. For example, it is common for beachfront resorts to offer snorkeling, water-skiing, sailing, and kayaking. Although these activities are offered, you may have to pay a small fee, often for rental equipment. This fee, although small, is still at a discounted price and should be clearly outlined.

In terms of land sports, there is golfing. At many super-inclusive resorts, green fees are included in the cost of your stay. Depending on the Jamaica inclusive resort in question, it may be your responsibly to pay for a cart rental or caddie fees.

Tips and Gratuities

At all super-inclusive resorts on the island of Jamaica, you will find that tipping is already figured into your vacation costs. This means that you are not required to tip. In fact, most encourage you not to. This is one way that a super-inclusive resort is different than an all-inclusive Jamaica resort, where tipping may still be encouraged.

Amenities (Will Vary)

All hotels and resorts provide guests with various amenities, but you will be pleased with the amenities provided at super-inclusive resorts. Of course, a television and telephone are provided, but what about a CD player in every room? That is just the beginning. Although you may find some variances, depending on the resort in question, you may find arts and crafts, indoor game rooms, and much more.

Airport Transfers

On the island of Jamaica, all super-inclusive resorts include the cost of airport transfers. For your convenience, it is best to examine the nearest airports before making your air travel arrangements.

In terms of airport transfers, they are included with all super-inclusive Jamaica resorts. With that said, not all all-inclusive resorts offer this convenient service. For that reason, be sure to know the difference between super and all-inclusive.

As you can see, there is a lot that you gain access to with a stay at a super-inclusive resort. On the island of Jamaica, you will find six super-inclusive resorts. These resorts include Breezes at Montego Bay, Breezes at Runaway Bay, the Grand Lido Braco, the Grand Lido Negril, the Hedonism II in Negril, and the Hedonism III, located near Runaway Bay.

At, you can find the all-inclusive Jamaica resort of your dreams. Remember, a game of Jamaica golf may be included in the cost of your stay.

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A Swinger travels in a world filled with love

Hedonism III
by myelectricsheep

A Swinger travels in a world filled with love

There are two entities that are creating a new saga of pleasure in this world. The first entity is the frank and versatile swinger Travel is the next entity with tourism having increased phenomenally.

The activity of swinging is now being undertaken all over the world. This activity is normally undertaken in sensual rooms of swinger resorts, open beaches (also belonging to the resorts) and even homes (when swinger parties get organised privately).

Hence, swingers travel to different resorts from all over the world. The number of swingers has increased over the years and so has the number of resorts.

Swingers come to resorts like hedonism II and hedonism III resorts. They also come to another chain of fantastic swinger resorts with the chain having being set up by the first one called Caliente Caribe in Puerto Rico.

All these resorts are built in places where one can easily come. Hence, travelling to these resorts is not a problem at all. Moreover, all those resorts which are located in somewhat remote locations have their own conveyance that meets and picks up the swingers from a pre-determined point.

The frequency of visiting these resorts is also quite high. This is due to the fact that there are many swingers who visit the same resort multiple times. Hence, a swinger travels quite a lot in the world today.

Travelling has also been induced in the act of swinging as well. This has taken place in the form of cruises which ply to great distances in the open ocean. Hence, a swinger travel while he revels in the world of sensual pleasures.

There are many resorts that are quite favourable among swingers and, therefore, receive lots of them. One of them is the Temptation Resort and Spa in San Jose Del Cabo and another one is the Desire Riviera Maya.

These two resorts seeing lots of swingers travelling to them for having all of their sexual fantasies fulfilled. Swinger couples come to these resorts and enjoy all the standard resort facilities that one can find in any conventional resort. However, they also get to have the extra pleasure of having sexual intercourse with human beings that they meet for the first time.

John Lewis is a renowned writer who has been writing articles on the lifestyle needs of people. He keeps the reader updated with the latest news about swinger travel and swinging behaviors. So, bookmark the page and keep reading his swinger travel content.

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Superclubs Resorts are the Right Choice for a Hedonism Jamaican Vacation

Hedonism III
by myelectricsheep

Superclubs Resorts are the Right Choice for a Hedonism Jamaican Vacation

Jamaica is is renown as one of the worlds finest tourist destinations in the West Indies. The picturesque beauty of this island invites many tourists from all over the world. The islands of Jamaica are known for their delicious food, music, rum and various beach activities.

Thousands of people and vacationers come here to enjoy their vacations every year. If what you are looking for is white beaches, music and assorted beach activities, then a hedonism Jamaica vacation is the ideal place for you to enjoy all these activities.

There are many hedonism clubs in Jamaica. Tourists can enjoy a hedonism Jamaica vacation staying in one of the hedonism clubs. Hedonism II is one of the beautiful hedonism resorts of Jamaica. Here you can enjoy real garden life and open air parties.

This holiday resort also provides several hedonism facilities, which are a swim up bar, beach front pool and in water pool table, gaming lounge, rock climbing wall, sauna and steam room with a glass bottom Jacuzzi.

The Hedonism II resort is encircled by a lush green garden. Sitting in the garden, you can enjoy pure relaxation, while becoming one with your surroundings. Entrance to this resort is given to those singles and couples who are of 18 years or above.The resort supplies unlimited snacks, meals and drinks to the vacationers throughout their stay here.

In this resort all the rooms are air conditioned and have balconies overlooking the garden or beach. Apart from that, all the rooms have CD players, ironing boards, hair dryers and 27-inch TV.

If you are looking for a romantic and sensual resort, then the hedonism Jamaica vacation is the ideal choice for you. SuperClubs resorts have been furnishing the ideal hedonism vacations to tourists for more than three decades. If you want enjoyment with stylishness, then choose one of the SuperClubs resorts to enjoy both of these things at the same place.

Most of the resorts are located on sun warmed beaches and they are bordered by stunning tropical gardens. At night, you can enjoy moonlight walks here and dancing with the beat of the local music. The crystalline waters of the sea and bright blue skies all add to the fantastic glory of this location.

Hedonism III is another one of the popular hedonism resorts of Jamaica, its location is on the North Coast of the island. Thousands of travelers come here to enjoy hedonism Jamaica vacations. This resort has many well equipped vacation facilities for the tourists, which include a Roman tub in every room, swim up bars and a nightly disco. In this resort, you will find real spirit and enjoyment.

There are various types of hedonistic vacation packages that are available in the Hedonism III resort. This resort provides Hedonistic Hammocks to people, so they can enjoy the day or evening period privately.

You will also be given juicy tropical fruits while in the hammock to savor and tantalize your taste buds. Hedonism III also has a romantic trip for the couples with a basket of food, champagne, juicy fruits and other delicious foods for you to eat.

Thus, you can enjoy the many hedonistic recreational activities available to you during your hedonism vacation in Jamaica.

Dino Williams has thirty years experience in the travel industry and now works from home offering free help and advice on Jamaica Travel. Did you find this article useful? You can find out a lot more about your perfect Jamaica vacation if you visit Jamaica Travel Help.

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